Customer Profile

A consumer-profile snapshot: grocery roles, category purchase rates and cooking engagement. Every respondent is a grocery decision-maker who buys ready-made sauces.

Grocery Decision Role

S1 · Are you responsible for the grocery shopping decisions in your household?

80.1%

ARE THE SOLE GROCERY DECISION-MAKER
OF 914 RESPONDENTS

A clean, decision-ready audience: the person seeing the shelf is the person who decides.

MAINSHARED

Main decision maker

732 households

80.1%

Shared responsibility

182 households

19.9%

Recent Category Purchases

S2 · purchased in the past 6 months (select all)

AVG90.5%

Readymade Cooking Sauces / Spice Mixes

100%

+9.5pp

Tomato Paste / Puree

93%

+2.7pp

Frozen Chicken / Meat / Nuggets

92%

+1.1pp

Rice

91%

+0.1pp

Cooking Oil / Ghee

90%

-0.2pp

Pasta / Noodles

90%

-0.9pp

Spices

90%

-0.9pp

Stock cubes / Bouillon

79%

-11.7pp

Home Cooking Frequency

S3 · weekly avg 5.7 days

AVG25.0%

Every day

43.9%

+18.9pp

5-6 days a week

33.7%

+8.7pp

3-4 days a week

19.5%

-5.5pp

1-2 days a week

3.0%

-22.0pp

Kitchen Involvement

S4 · which best describes your cooking role?

AVG33.3%

I cook most main meals myself

63.6%

+30.3pp

I cook sometimes; someone else cooks sometimes

29.4%

-3.9pp

I rarely cook, but I decide what will be cooked

7.0%

-26.3pp